marketing director, mailroom guy, shipping room guy etc takes it's toll. While I try very hard to make everything great, at times I make mistakes and do not get things perfect.
I wanted to offer him some advice, so I wrote this e-mail to him.
Dude, we are on the same page. I do planning, shopping, preparation, cooking, service and clean-up for every event, plus inventory, accounting, marketing, advertising, recruiting and market research. Every bootstrapping entrepreneur does it... I'm guessing you're not independently wealthy either, so we can't just hire off the unpleasant or time-consuming tasks whenever they come up.
I, however, spent $70 out of my pocket today to hire a couple people to help me wash dishes from that 300-guest event Food TV filmed, that I volunteered to coordinate. I had a choice of doing it all myself, or hiring help. Since I'd volunteered 33 hours out of the past 72, I wasn't physically or mentally able to tackle a truckload (literally!) of dishes, but I needed them clean for my catering job tomorrow. Should I turn down $200+ of income to do dishes? No, not if I can spend less than half that to solve the problem. I paid two college girls $10/hr each, for 3.5 hrs, and everything is spotless, sorted, and re-loaded in the truck. It was a no-brainer decision, and I met two GREAT workers that I plan to add to my employee roster.
If you can't make money because your website is in a state that people don't want to put money into advertising or whatever... you're actually losing more money than you'd spend. It's a hard lesson to learn; don't learn it from experience, learn it from my advice instead, it's cheaper.
I know this is probably coming across as tough criticism, but please look at it instead as "tough love". It's the Vidal Sassoon principle: If you don't look good, I don't look good.... so it's in my interest to give you the kick in the butt you might need to make yourself look really good. You're so close!
Last thing I ate or drank: a "torta" which is translated on the package as an Aniseed Crispbread. it's a Spanish treat made of flour, sugar, olive oil and sugar. it's like a little crispy cookie, but the texture is more like a saltine cracker. Addictive!
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